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Haunted House Industry Quick Reference


Number of Haunted Attractions in America

We estimate there are over 1,200 haunted attractions charging admission fees to their events. We additionally estimate that there are over 300 amusement facilities producing some sort of Halloween or Haunted House event such as an amusement park or family fun center. Lastly there are over 3,000 charity attractions that open for one day on Halloween or one or two weekends in October produced by a local charity group. Our members are without question the best of the best. America Haunts represents the top 1% of haunted houses in size, sales, and screams.


Attendance Figures

The typical haunted attraction averages around 8,000 paid guests. This figure grossly depends on the market and the size of the attraction. About 80% of the professional attractions in America attendance are less than 10,000 paid guests or more than 7,500 paid guests. Less than 3% of haunted attractions have attendance figures over 35,000 paid guests.

Some attractions mega haunted events attract over 40,000 to 60,000 guests but those numbers are around 1 or 2% of all attractions in America. About 10% of all attractions in America average between 12,000 and 20,000 paid guests.


Frightening Facts About Halloween

  • Halloween is the second largest commercial holiday in the United States.
  • Approximately one hundred countries celebrate Halloween.
  • Over seven billion dollars is spent yearly on candy, costumes and activities in the United States alone.
  • Approximately 90% of all households with children will participate in a Halloween activity. The most common demographics for this season are teens and young adults 18-34.
  • Research shows that people enjoy being scared while in a safe environment such as attending a movie, on a thrill ride or at a haunted house, and they are willing to pay for the experience.



Average Costs

Today some haunted houses charge as much as $25.00 while most average around $15.00 per event. Major amusement park haunts charge as much as $65.00 for entry into their events. Over 80% of haunted attractions in America charge less than $15.00 per person, while only 3% charge more than $20.00 per ticket. Roughly 60% of haunted attractions charge less than $13.00 per person.


Major Media

The Haunted Attraction industry has been featured prominently on the national media scene. Back in the mid 90's Tiny Tim married on the Tonight Show at a major haunt in Boston called Spookyworld. Over the past few years the haunted house industry has become as good as or better than most Hollywood horror movies and due to this fact the media attention has increased.

Within the past years many major media outlets have featured our members in MAJOR stories such as USA Today, LA Times, Wall Street Journal, AOL.com, Time Magazine, Washington Post, Associated Press, NFL Films, Yahoo.com, and many more.

The Travel Channel produced a major television show about haunted attractions and The National Geographic Channel produced a documentary for 2007 entitled "Celebrating Halloween" which featured The Darkness, St. Louis, Missouri.

Haunted Houses are now the most popular way to celebrate Halloween in America and our members are on the top of Halloween enthusiast lists' and the media has followed. Below you can see our members in major news stories from 2010!

USA Today featured some of our members on the scariest haunted attractions for 2010 list. Link below.
http://www.usatoday.com/life/lifestyle/2006-10-11-haunted-house-main_x.htm

Forbes Magazine listed several of our members on The 10 Wickedest Haunted Houses In America List. Link below.
http://www.usatoday.com/life/lifestyle/2006-10-11-haunted-house-sidebar_x.htm

The Los Angeles Times also grouped some of our members in their "AMERICA'S TOP 13 SCARIEST DESTINATIONS 2010" List. Link Below.
http://www.latimes.com/travel/la-tr-extremehalloweenbox-20101031,0,926848.story


Haunted House Industry Financials

The haunted attraction industry generates between 300 and 500 million dollars in ticket sales. This figure would include most major theme parks that operate a haunted event. The haunted attraction industry would generate roughly 300 million dollars in revenue and the amusement park industry another 150 to 200 million dollars. The industry of haunting supports hundreds of other businesses across America from VENDORS that supply haunted house effects, props, costumes, masks, animations and more. Additionally haunted houses spend tens of millions of dollars on building supplies, advertisement, insurance and much more. We estimate that the haunted house industry solely drive the popularity of Halloween and Halloween retail through the spending of roughly 85 million dollars on advertisement of events.


Haunted House Safety

Haunted Houses and attractions are EXTREMELY safe due to tough safety and fire codes they must all now live by. Most haunted houses inside a building are required to have a sprinkler system, early warning smoke or heat detectors which will alert the fire department, emergency lights, fire proofing of all materials inside the attractions, industrial electric applications, easy access doors throughout the attraction, panic hardware exit doors, multiple fire extinguishers, panic systems, and much more. Most haunts now must also be ADA compliant and have no trap doors or items on the floor that could cause trips and falls. Our members work with local and state officials to make sure that our attractions are up to code and safe for our guests. America Haunts take safety seriously.


Charity

Over 80% of all haunted attractions across America are operated by a charity or help to benefit a charity of some kind. The haunted house industry helps to raise tens of millions of dollars for charities nationwide. Many fire departments or church groups, produce haunted attractions nationwide. Haunts have worked with major charities like Boys and Girls Club, Children's Miracle Network, to everything in between.
In 2010 many of our members teamed up with the TRUTH campaign to help push their message and hosted their street team on-location at their attractions.


Corporate America

Corporate America has embraced the haunted house industry with sponsorships in the tens of millions of dollars. Most major haunted events have major sponsorship deals with major soft dirk labels, energy drink companies, fast food industry, cellular phone companies, and Halloween retail outlets . A major haunted attraction could attract $10,000 to $100,000.00 in sponsorships from major corporations who want to display their brand, product or service to the haunted attraction demographic of 18-34. Haunted Houses have become a very inexpensive way for corporate America to reach the 18-34 demographic, due to the popularity of our industry. Sponsorships for haunted events are on the rise climbing an estimated 8% per year. The high increase is due to the sponsor World recently discovering the haunted industry . The attractions in America Haunts are the ideal attractions for any company looking for sponsorship both big or small. Sponsors would receive maximum exposure to an active buying audience.

The haunted house industry much like other industries has their own tradeshows, experts, consultants, suppliers, magazines, associations, education seminars, gatherings and events. Haunted attraction owners spend annually over 50 million dollars with specific haunted house vendors for supplies like fog machines, to scary animatronic monsters, lighting equipment or masks and costumes to assist them in scaring America. There are some major vendors in the industry who have even supplied haunted houses to the Playboy Mansion, or Universal Studios to Six Flags to even Madison Square Garden. The biggest growth for the vendors to the haunted industry is now overseas, where haunted houses are opening at a record pace.

The fact is that people just love to be scared and the attractions in America Haunts are in the business of scaring and they are by far are the best at it!


Haunted Industry

The haunted house industry much like other industries has their own tradeshows, experts, consultants, suppliers, magazines, associations, education seminars, gatherings and events. Haunted attraction owners spend annually over 50 million dollars with specific haunted house vendors for supplies like fog machines, to scary animatronic monsters, lighting equipment or masks and costumes to assist them in scaring America. There are some major vendors in the industry who have even supplied haunted houses to the Playboy Mansion, or Universal Studios to Six Flags to even Madison Square Garden. The biggest growth for the vendors to the haunted industry is now overseas, where haunted houses are opening at a record pace. People just love to be scared it's not just an American thing anymore. Haunted Houses is an American product that is now being exported WORLD WIDE! We estimate that over 25 million dollars worth of haunted house equipment, services and supplies where shipped to other countries mostly in Asia and Europe. Some haunted house vendors have now started supplying Hollywood movies such as ExMortis.com who did all of the effects for Rob Zombies movies: Halloween, Devils Rejects, and House of a 1000 Corpses. Ghost Ride Productions recently sold props to Warner Brothers for a Batman movie, to Universal Studios films. Patrick Magee (Magee FX) did all the special effects on a Lions Gate film entitled ‘Dark Ride'. The list goes on...

 

 

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